RIM Announces New Chief Operating Officer and Chief Marketing Officer

May 8, 2012 | By | Add a Comment

We’ve been waiting for the announcement, and today on Inside BlackBerry, the announcement has been made. There are new faces at RIM! Who are the new COO and CMO for RIM? Kristian Tear and Frank Boulben. Who are the new additions to RIM? While they’re names I don’t recognize, their backgrounds are impressive. Check it out…

COO Kritian Tear:

Kristian Tear brings almost 25 years of wireless experience in general management, sales and marketing, services and operations within the telecommunications, infrastructure and consumer industries.  Most recently, Kristian served as Executive Vice President at Sony Mobile Communications AB, a subsidiary of Sony Corp.  Kristian served as a member of the Executive Management Team, as Chairman of the Board of Sony Mobile Inc Americas and Sony Mobile International AB.  He was also Chairman of the Product Business Council, Chairman of the Accessories Business Unit, Board member of Sony Mobile Japan and China.

Previously, Mr. Tear also served as the Corporate Vice President of Sony Ericsson Western Europe based in Munich, with responsibility for the region Western Europe and Global Customer Accounts.  Prior to that, he served as Corporate Vice President at Sony Ericsson Headquarters in London.  From 1999-2005, he served as President and CEO of Ericsson in various regions and markets, including in South East Asia, Germany, Switzerland and Austria and Central America.

CMO Frank Boulben:

Frank Boulben brings to RIM more than 20 years of international experience in the wireless industry with senior marketing and sales roles at global wireless carriers such as Vodafone and Orange. Most recently, he was the Executive Vice President for Strategy, Marketing and Sales for LightSquared. He was recruited as employee number two to create a new 4G-LTE nationwide wireless network in the United States.

Previously, Frank was the Director of Commercial Strategy for Vodafone Group, responsible for strategic marketing, customer insights and segmentation, pricing, customer investment optimization and roaming. Prior to Vodafone, Frank was the Executive Vice President for Brand and Consumer Marketing for Orange Group, responsible for brand and communications, consumer propositions, value-based marketing, which included pricing and customer investment optimization, customer insights and segmentation, CRM, product marketing and devices portfolio management.

Before joining Orange, Frank spent eight years working for Vivendi Universal, occupying several strategy and marketing roles for SFR and then as CEO of Vivendi Universal Internet division with a focus on mobile services.  During 2005-2006, Frank served on the Board of the GSM Association (the world’s largest trade association representing more than 800 wireless carriers in 219 countries) and was the Chairman of the Strategy Committee.

I know after the glimpse we had in BlackBerry World and now the announcement that we can look forward to some big changes and impressive innovation. You can read more about the announcement from Inside BlackBerry and even more details from RIM’s newsroom here.

[via: Inside BlackBerry & RIM's newsroom]

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