BlackBerry World 2012 and BlackBerry 10 Jam: May 1 – 3 2012

April 30, 2012 | By | Add a Comment

It’s that time of year that we, BlackBerry users, get very excited about. Two major events are taking place in Orlando, Florida and we’re very excited and anxiously awaiting to see what RIM has in store. What is BlackBerry World and BlackBerry Jam? Check it out…

BlackBerry 10 Jam is:

BlackBerry® 10 Jam is where app developers will meet in May to learn about the innovations coming to the BlackBerry 10 developer platform. This special developer conference will bring you over 80 breakout sessions, instructor-led labs and roundtables focused on HTML5, Native, Adobe® Flash® & Adobe® AIR®, and Android™ development platform. We will give you the opportunity on day three to share best practices, success stories and demos with other developers, key influencers and BlackBerry experts through collaborative and fun sessions.

Why attend Jam?

  • Be the first to develop for the BlackBerry 10 platform.
  • Get a snapshot of the new things you can do with the BlackBerry 10 development platform. Learn about the unique capabilities of BlackBerry 10 to set your application apart.
  • Collaborate with your community. Learn, share and network with your peers. Make valuable connections that will make you even more successful with BlackBerry.
  • One-on-one expert guidance. Jam with BlackBerry platform experts and build a better app.

Who will be there?

Anyone who is excited about developing for the upcoming BlackBerry 10 platform will be at this BlackBerry 10 Jam conference, from beginner to master mobile application developers for various software languages including HTML5, Native, Java and Adobe Flash/AIR.

Developers will be able to take part in instructor led labs, information sessions and more. Sessions and labs will be dedicated to:

  • BlackBerry® Native SDK – a C/C++ environment with support for open source libraries
  • HTML5+BlackBerry® WebWorks™ – HTML5 tools with an added layer for app enhancement through BlackBerry WebWorks
  • Adobe® Flash® – The AIR® SDK for BlackBerry allows developers to build apps with Flash+AIR tools
  • Android – the Android runtime will run applications that have been packaged from APK files to BAR files and submitted to BlackBerry App World™

I’m really looking forward to see what apps come ported over from Android, how many apps get tweaked and ready for BlackBerry 10, and what new apps and updates will be announced and made available.

Keynote Speakers will include:

  • President and CEO of RIM: Thorsten Heins
  • CIO of RIM: Robin Bienfait
  • Vice President, Enterprise Product Management and Marketing at RIM: Alan Panezic

There’s also a Super Session which includes the following Keynote Speakers:

  • Vice President, Developer Relations and Ecosystem Development, QNX Software Systems Limited: Alec Saunders
  • Vice President, BlackBerry Application Platform and Tools, RIM: Christopher Smith

Those developers who registered are also going to receive a developer prototype device. This is a tool for developers to prepare for BlackBerry 10 and is not a BlackBerry device for end users. There’s also an unconference day on Day 3 that allows you to suggest or address certain content you need more information or guidance with.

There will be many session speakers as well. It’s going to be a very interesting and great experience for those who attend, and we will be anxiously awaiting the news and surprises that will be revealed.

Now onto BlackBerry World.

What is BlackBerry World?

The BlackBerry World™ conference is the largest annual gathering for the BlackBerry® ecosystem, and the place where the community behind innovative BlackBerry solutions comes together to learn, share and network.

BlackBerry World brings together a wide range of audiences in the world of mobile technology:

  • Business leaders and executives
  • IT Administrators and IT Decision Makers
  • Mobile Application Developers
  • BlackBerry Channel Partners, including those who sell to consumers, small- and medium-sized business, and enterprise customers
  • BlackBerry Alliance Members, including ISVs, content providers, developers, system integrators, hosters, professional services providers, and platform providers

BlackBerry World 2012 Highlights?

  • Be the first to know about the latest innovations and information on the BlackBerry solution, including the BlackBerry® 10 Platform, BlackBerry® Mobile Fusion, BlackBerry® PlayBook™ Tablet OS 2.0, BlackBerry® 7 OS, and more
  • Discover innovative ways to boost business productivity, get the most out of your IT investments, and extend IT infrastructure to overcome development challenges
  • Get the answers you need from BlackBerry experts, industry leaders, carriers, and vendors to help you learn everything you need to know about value-driven wireless solutions
  • See live demonstrations of mobile technology at work
  • Take advantage of the unparalleled networking opportunities to enhance and develop your business relationships
  • Leave with expert insight about the benefits of the BlackBerry solution
  • And more

Why attend?

There are so many reasons for BlackBerry users to attend BlackBerry World. This is your opportunity to find out about the latest developments for the BlackBerry solution, meet with BlackBerry experts, form new business relationships, and get answers to your IT, business, and application development questions. As part of the BlackBerry ecosystem, you cannot afford to miss this event.

BlackBerry World offers unique opportunities for Business Leaders, Enterprise Developers, and IT Professionals:

  • Get the specific BlackBerry knowledge you need to help you do your job better, including deployment best practices, developer tools, tips and tricks, and learning how to implement and manage the latest technology in your organization
  • IT Administrators can get a more in depth education in the BlackBerry Training Courses
  • BlackBerry users can become BlackBerry Certified at the conference
  • Everything you need to know about the BlackBerry solution is all in one place
  • Take in all of the great Breakout Session content – with an abundance of sessions, you’ll find the information you need to take your mobile strategies to the next level
  • Gain access to the wireless marketplace in the Solutions Showcase, where our conference sponsors will be onsite to show you how you can enhance your deployment
  • Get insight into the big picture from industry leading analysts and experts
  • Network and learn from your peers – find out what’s working for them in today’s competitive landscape and how their learning can be applied to challenges that you face

Keynote Speakers:

  • President and CEO of RIM: Thorsten Heins
  • CIO of RIM: Robin Bienfait
  • Vice President, Enterprise Product Management and Marketing at RIM: Alan Panezic

There are also several session speakers who will give insight and provide support. I’m really excited  to see what comes out of the BlackBerry World 2012 and BlackBerry 10 Jam events.

If you want to keep up with the latest with us, you can catch the live webcast of Thorsten’s keynote presentation here on Tuesday May 1st at 10 a.m. EST.


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