The NHLPA Players’ PlayBook Powered by BlackBerry Goes Live!

February 25, 2012 | By | Add a Comment

If you visit BlackBerry online, you’ll notice there’s the new Q’Viva! in the bottom left and next to that is the new Players’ PlayBook. Both programs feature the BlackBerry PlayBook and show it’s abilities. What’s the NHLPA Players’ PlayBook? Five top hockey stars are given a BlackBerry PlayBook with a goal. Check it out…

Who are the top five hockey stars? Scott Hartnell (Philadelphia Flyers), Bobby Ryan (Anaheim Ducks), Joffrey Lupul (Toronto Maple Leafs), Martin Biron (New York Rangers) and Michael Grabner (New York Islanders).

So here’s the description of the Players’ PlayBook:

Five top NHL players have been give BlackBerry PlayBook tablets with a simple goal: film everything. From family life to life on the road, from shopping trips to autograph sessions, all the action captured by players will be recorded in glorious HD and edited into program highlights.

Fans get to do more than watch: they also get to call the shots. A Monday poll will determine the Fans’ Choice video and on Wednesday players will respond to fan-submitted questions and challenges. Each week wraps up with the Editors’ Choice, where the editors post their favorite footage from everything they’ve collected that week.

The BlackBerry PlayBook offers tons of performance in a portable package that easily captures all of life’s moments, from the dressing room to the living room. With an assist from this multitasking powerhouse, the NHLPA Players’ PlayBook will bring hockey fans and NHL Players together through an interactive program of videos, tweets and BBM™ messages for a season-long celebration of life off the ice.

When you go to check out the site you see Week One which shows three of the videos captured by three of the hockey stars, and one of the features of the BlackBerry PlayBook OS 2.0.

Fan’s Choice: vote on what you’d like to see in the next video by one of the NHL stars the following Monday.

Q & A: Ask a question and each Wednesday the hockey stars will answer their favorite questions.

I love seeing these new campaigns and I think with Q’Viva and NHLPA Players’ PlayBook, it will highlight and show some of the many uses and capabilities of the BlackBerry PlayBook. And the Players’ PlayBook allows you a glimpse of being on and off the ice for the hockey players.

Check out the NHLPA Players’ PlayBook here

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