BlackBerry has posted an interview with the new President and CEO of RIM, Thorsten Heins. Thorsten Heins has been with RIM since 2007. He was one of RIM’s Chief Operating Officers prior to this promotion. We have the interview by RIM, some background on Thorsten Heins, and highlights from the video.
According to the article on Inside BlackBerry, here’s some background on Thorsten Heins:
“ Mr. Heins came to RIM in December 2007 from the industrial conglomerate Siemens AG. He joined Siemens in 1984 after graduating from the University of Hannover in his native Germany. At Siemens, Mr. Heins rose through the ranks of R&D customer service, sales and product management positions. After serving as Chief Executive Officer of various business divisions in the communication business, Mr. Heins moved to Chief Technology Officer and member of the Group Board of the Siemens Communications Group. He came to RIM after being impressed by the level of innovation displayed by founders Mike Lazaridis and Jim Balsillie. He became Senior Vice President for the Handheld Business Unit. He played key roles in the creation of RIM’s product portfolio. Prior to today’s announcement, Mr. Heins was one of RIM’s two Chief Operating Officers.”
I find the video gives the thoughts of Mr. Heins in various areas and as I listened, I got the feeling he’s looking to keep the consumers in mind and the employees a part of the process. The video highlights Thorsten Heins views on RIM’s strengths, the next five years, growth and enthusiasm, BlackBerry PlayBook v2.0, the best people, motivation, himself, and his proudest moment. I did find Engadget’s article to be somewhat closed minded. They posted their article with some thoughts on what they heard but as I include those, I’ll add what I heard in parenthesis. Please leave comments as to what you gather from the video and Engadget.
- “We have taken this to totally new heights and that journey isn’t over yet.” (The BlackBerry PlayBook was a real shot for RIM and OS 7 is different with compass, NFC, and Tag, but the big change is coming with BlackBerry OS 2.0 for PlayBook and the BB 10)
- “If we continue doing well what we’re doing, I see no problems with us being in the top three players worldwide in the next years in wireless.” (As of lately with involving the consumer, more advertising, more involvement with the public)
- “At the very core of RIM is the innovation. We always think ahead. We always think forward. We sometimes think the unthinkable. And that is fantastic.” (Major ideas, and if there’s any proof needed, just look at the BlackBerry Porsche and the BB 10)
- “Internally, from a process perspective, I think we need to get a bit more disciplined in our own processes.” (Doing what they do best but doing it better)
- “We are a great innovative company, but sometimes we innovate too much while we’re building a product.” (Finishing a product and getting them out quickly)
- “What we need to get a bit better at here is to have a little bit more of an ear toward the consumer. I want the strengthen this by bringing really good marketing expertise in.” (Listening to the consumers and filling their needs)
- “…With the ‘Be Bold’ campaigns, starting right now, I find this really exciting. I’m getting good feedback and we want to continue driving this.” (The BE Bold campaign has given more coverage to BlackBerry from what we’ve seen in the past)
- “Don’t lose focus on what the present is. Congratulations to the team; we’ve seen great success with PlayBook 2.0 at CES. We are heading absolutely in the right direction.” (Being excited with the advances and seeing where the future is taking them)
- “BB 10, needless to say, we have to ship on time. I can’t wait to see it.”
- “I’m also very performance driven. When we decide on getting something done, I want it to be done on time at good quality and at good cost. That defines our customer satisfaction.” (How can one argue that they’ve taken strides in what they’ve accomplished and where the products are going)
I found the interview to be a good snapshot and hopefully the company can continue to drive the extra mile. One thing everyone needs to remember is BlackBerry is communication and they do it great. They’re not as open as Android, which is a very positive thing. They’re not as closed as Apple who is extremely proprietary. They are BlackBerry. I know for me, all my needs are met with the BlackBerry. I believe they chose Sunday to announce the new CEO as it was the start of a new week as well as a start for a new era.
What are your thoughts on the interview?