RIM Officially Announces BlackBerry App World v2.0 Via The BlackBerry Beta Zone

July 31, 2010 | By | 4 Comments

You asked for it, you waited for it, well now the wait is over, for everyone who is participating in the BlackBerry Beta Zone that is. The BlackBerry App World is the service for your BlackBerry that allows you to discover new apps, download, recommend, and rate them for both personal and business use. It also shows you the apps that are compatible with your device. So what’s new?


BlackBerry App World now has support for new payment options, enhanced discovery and search features, and a new user identification system called BlackBerry ID.

  • More Payment Options: More options other than PayPal. You can use major credit cards including Visa and MasterCard. They’re also working on integrated billing with different carriers to allow BlackBerry App World purchases to be applied to your monthly bill of those carriers.
  • Easier Application Discovery: new added tabbed sections for various lists of applications. You can swipe or scroll horizontally to view the top 25 Free Apps, Top 25 Paid Apps, and Top 25 Themes, and the lists of Newest Apps and Recently Updated Apps.
  • BBID (Universal account)-BlackBerry ID: This provides customers with a device-independent user ID used with BlackBerry App World. It allows new payment option, and allows you to seamlessly transfer your personal library of free and purchased apps when you get a new BlackBerry smartphone.
  • QR Barcodes: QR scanning is supported, allowing you to scan a QR code associated with an application from anywhere- the web, print ads, brochures, any where you can find a QR code. BlackBerry App World will find the related app fast and automatically information and it’s download page.

There are almost 30 million BlackBerry users who have downloaded BlackBerry App World and an average of over one million applications that are being downloaded daily. It’s available in more than 65 countries. Now the integrated billing with certain carriers will be announced at a later date and will require a carrier post-paid plan.

I have to tell you, it’s really user friendly so far I’m impressed.

The catch? If you want to try the new BlackBerry App World, then head over to the BlackBerry Beta Zone and sign up. It’s free beta testing and you get to see what others wait to explore. Take part in your BlackBerry community and be a part of shaping the apps for RIM. You might be surprised what you’ll be invited to beta test.

Sign up free at the BlackBerry Beta Zone here

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  • kata

    I love it. Finally able to charge to carrier. I haven’t bought anything yet, but I like the bbid thing. And I love the fact that I don’t have to use paypal. I tested a purchase just to see “charge to at&t”

  • Susan

    Kata,

    I love it too. I haven’t purchased any apps yet, I need to find something I want. But I love how user friendly it is.

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