I’m not really a sports fan, but I do like hockey. It’s better live and my first hockey game was associated with RIM, so this turn of events is exciting to me. The National Hockey League is launching a new web series which is tied to the playoffs and they have a new sponsor being brought to the program: BlackBerry.
It’s no secret that Jim Balsillie loves hockey. He loves it so much he even tried to buy the Phoenix Coyotes. It’s only natural that BlackBerry be sponsoring the NHL in some way.
The BlackBerry All-Access Pre Game Show will be on Wednesday, April 14th (yes today) at 4:30 p.m. and is tied to the first round of the playoff games. The host will be Deb Placey and will originate from the NHL and powered by the Reebok store in New York. There will be one every day there is a playoff game.
You can catch the show on NHL.com, the official NHL YouTube page, the NHL Facebook page, and some other sports sites that carry the syndicated content such as SBNation.com, Ticketmaster.com, and theScore.com.
But there’s more to this story, the NHL is going to be using the BlackBerry Messenger (our beloved BBM) during the show. The reporters in the field will be using the BBM to send updates to the host, Deb Placey, who in turn will pass the updates to those watching.
The NHL is also devising a virtual “insider” by the name of Stanley10 that BlackBerry users can add to their contact list on BBM and receive breaking news and tips of the day straight to you through your BBM.
I’m excited about this. I think it’s a really interesting move and since I had come to know hockey through RIM, and knowing Balsillie’s love of hockey, this was a move destined to happen. And bringing hockey to the web as a pre game show and using BBM is a new and fascinating way to include BlackBerry users into the action, I’m curious to see how it turns out as it could mean a whole new way to use your BBM aside of your contacts.
I’d like to know who else has any thoughts on this event. Please share them with us.