The biggest buzz around the BlackBerry world today revolved around an application called Xobni. Xobni – “inbox” spelled backwards – is an innovative new way to manage your contacts both on your BlackBerry and through Microsoft Outlook on your PC. While the Outlook plugin is not new, the mobile version released today is a first for the company.
I think a lot of people wonder why you would need another application to handle your contacts, when your BlackBerry comes with an address book pre-installed. Xobni is more than just another list you manually create with names, phone numbers and email addresses. The application actually scans the emails, SMS messages, and call logs on your BlackBerry and compiles all of the contact information it finds into a very easy to use database. It’s really amazing how it works, drawing out information you may not have realized you had. As new emails and calls come in to your BlackBerry, Xobni automatically adds them to the database, so you never have to worry about losing that important phone number or email address again. Contacts are sorted based on the frequency that you use them, so your most important contacts are always listed first.
Added to all of this convenience, Xobni also automatically integrates with LinkedIn and Facebook. With a single click you can view a contact’s profile on either website. This is really a feature rich application and it’s good to see it released on the BlackBerry platform.
If you are interested in downloading Xobni for your BlackBerry, or want to learn more about all of the features it has to offer, head over to their website and check it out. While Xobni is not free, it is not terribly over-priced like some applications tend to be. You can download the BlackBerry app for a one-time fee of $9.99. If you choose to use Xobni in conjunction with Outlook on your PC, there are additional charges, but again for all the features and functionality you are getting out of it, I think it is reasonably priced.
Let us know in the comments what you think if you decide to try it out!