KIT digital has been more known in Europe and Asia where mobile TV and closed-network technology is more advanced (but is quickly advancing) and GoTV Networks is a top North American cellular entertainment content distribution network. We are fortunate to have had a conference with one of the top executives from Kit digital, Barak Bar-Cohen (EVP Global Business Development) about the new partnership with GoTV Networks and what it means for consumers in North America.
Before I go into the conversation about the partnership, I’d like to start by giving you a background of each company.
KIT digital: The leading global provider of on-demand, Internet Protocol-based video asset management solutions. KIT VX is the company’s end-to-end software platform, it enables enterprise clients to acquire, manage, and distribute video assets across three types of internet media: Personal Computer, mobile device, and IPTV-enabled television set. The use of VX extends from commercial video distribution to internal use from everything from training to surveillance. KIT digital’s client base includes more than 600 enterprise customers across 30+ countries, including The Associated Press, Best Buy, Bristol-Myers Squibb, Disney-ABC, General Motors, Google, Hewlett-Packard, IMG Worldwide, Intel, McDonald’s, News Corp, Telefonica, the U.S. Department of Defense, Verizon, and Vodafone.
GoTV Networks: A premier North American mobile media network and services provider. It brings original content and 3rd party rich media content including video, audio, and books to the widest mobile distribution network in the US. Mobile users access it through downloaded applications and through on-demand streaming services on a broad range of wireless devices. GoTV-distributed content is available on the Apple iPhone Application Store, AT&T, Boost Mobile, the Google Android Market, Sprint, T-Mobile, Verizon Wireless and Virgin Mobile.
The following is the press release:
I started off by asking Barak what the partnership entailed as far as what both companies bring as a partnership. He stated that KIT has been successful in Europe, which has been far more technology advanced and have been using 3G and 4G for quite some time now. He said that they have had experience in an advanced environment, they have experience with setting up the networks, support and service in the advanced technology. Barak said that GoTV Networks has experience with partnerships such as Sprint and Verizon. Their expertise lies in the relationships, mobile content, apps, and games they provide.
KIT digital has the ability to provide a robust platform and has advanced technology for mobile devices. They have live channels streamed, and customers can watch video on demand and pay per view, live events, all of which can also be interactive such as showing links which allow you to also go online making it interactive.
The partnership in essence brings front end content and technology and platform for mobile devices. Barak was explaining that here in the states when you mention broadband, most of the public will refer to the cable in their home or satellite. But when you ask about broadband in Europe, the public views broadband as 3G and 4G on their mobile devices.
With KIT, the ability to stream full feature movies on your phone, stream pieces of content as pay as you go or by a subscription basis. The partnership will allow more features and more choices, including on or off deck which means through your mobile provider or any can access them.
The really nice thing is how the technology works. I asked how this pertains to a BlackBerry device. So Barak explained that as you go to the link in your BlackBerry browser, the technology reads the platform and delivery, and will optimize the video by reading your device, whether it is a BlackBerry or an iPhone.
The premier platform contains a sophisticated data base for devices, allowing streaming, and optimized at that. It can read the parameters giving each user on different devices the full experience.
It will be very interesting and exciting for me to see what lies ahead, and looking forward to it. I can’t even count anymore how many times I’d hear from military friends about the technology out in Europe and how we are tying to catch up here. They’ve been ahead of the game so it’s going to be a great advantage for GoTV to have a partner who has been there and is prepared.
What are your opinions? Any questions? What type of content would you like to see? I for one am looking forward to movies and hoping concerts may be the sort of events they’ll include.