Mike Lazaridis had a keynote during MWC 2010 and introduced the term of BlackBerry Super Apps. It’s been confusing to some, and there was even a webinar last week on how to make one. I know many of us have questions and curiousity, after all what makes an app a Super App? Let’s find out…
So what makes an app a Super App? This is the description that RIM has on their BlackBerry Developer page:
In reading this, I can see BBM, and where the Twitter for BlackBerry is heading. I can see where the BlackBerry Facebook and MySpace apps could be. Right now I would say that AddOnis is a Super App. There’s quite a few here and there. But let’s find out what the features of a Super App are.
- The Always On Experience- the app can run in the background without requiring user action.
- Tight Integration With The Native Apps- this includes the inbox, calendar, address book, phone, camera, and/or browser.
- Proactive and Notification-Driven-yes, real time notifications and proactive alerts relative to the app and BlackBerry.
- Highly Contextualized- this can include GPS, messages, contacts, many different possibilities.
- Social and Connected- The BlackBerry is a very important tool in keeping people connected. Share content, information, and media.
- Designed For Efficiency- Being able to be used efficiently but also utilizing resources as not to wear on the battery.
After looking at the description I would say even Poynt would qualify as a Super App. But check it out and let us know what you think. If Lazaridis brought up the Super Apps, I’m sure it means there is more in store for us to look forward to with interest and excitement.