While the BlackBerry Nation loves their phones, and the culture is a culture as close and networked as War Of WarCraft players, if not larger. And for the first time a book about Research In Motion, the Corporation behind the BlackBerry, is coming out in September. The book is by Canandian author and historian, Alastair Sweeney.
The title of the book is BlackBerry Planet: The Story of Research In Motion And The Little Device That Took The World By Storm, is published by Wiley and will sell for $26.95 (or $17.95 from Amazon). The book tracks the time line of RIM beginning with co-founder Mike Lazaridis in the 1960’s to today, even going into the details of Mike Lazaridis being twenty-three when he co-founded RIM. Forbes magazine had an interview with Sweeney, and he states the reason he wrote the book is because of his passion for corporate history and how RIM is a Canadian success story, but also it’s the 10 year anniversary of the BlackBerry which he saw as a business opportunity.
Some points you may not have known: Mike Lazaridis as a child was a Trekkie, and Sweeney believes the BlackBerry device may have been inspired by the Star Trek Communicator. RIM has had the same co-CEO’s since 1992. Balsillie is a firm believer in RIM, even putting a mortgage on his home to buy shares. He basically states that Lazaridis is the visionary and Balsillie the executor. September 11th and the 2001 anthrax scare made the need for BlackBerry as a security device. The American goverment alone has a half million BlackBerry devices active, making them RIM’s largest customer.
The book will be the first about the Corporation and have a more keen insight on why the tag team of Lazaridis and Balsillie have made RIM such a success and strong contender in the smartphone world, and how our BlackBerry devices we love came about in their origin.