Back when we first heard of the tour, the codename was the Niagara. When U2 announced their tour, the 360°, BlackBerry gave news of sponsoring the U2 Tour and also allowing U2 special priveleges into the “lab” It was just the beginning. We had to know the Niagara would change.
Wasn’t long after that the Niagara became the Tour. We shouldn’t have been surprised, after all it would only be fitting that U2 have an influence over a BlackBerry World smartphone. The BlackBerry site has had information on the u2 Tour, and is linked to their site, and the 360° Tour began June 30th in Barcelona. It also has launched a site called the “BlackBerry loves U2″ on which it declares “Introducing the U2 Mobile Album”. Watching the teaser left me anticipating amazing outcomes. The concert is from the No Line On The Horizon, their latest cd. On the BlackBerry/U2 site, there is also the option to watch the Teaser Video, I’m really excited.
The teaser seems to introduce an app, since I couldn’t find anything like that on the U2 site. It appears to include news, videos, and it says experience the Tour from all angles. According to a website, @U2, the app appears to have five sections: Album (No Line On The Horizon); News, 360 Tour; Who’s Listening; and Gallery. And knowing BlackBerry and U2, this will definitely be unique.
In the app there also appears to be a viewing of the stadium, I’m guessing it’s a way to unite U2 fans to U2, identifying the band and your friends in the stadium! One thing I can say about U2, they are very much political and outspoken in their views, believe in everyone everyone coming together as one (isn’t the BlackBerry Nation somewhat the same?), it just works. I also noticed they are coming with the Black Eyed Peas. Hmm, didn’t Will I Am make the “Hit Me On My BlackBerry” song? Coincidence?
If you’re interested in U2 and the Tour, please check it out here and sign up for the U2 Mobile Album, I know I did!
[via: BlackBerry Rocks!]