The NPD Group, a leader in wireless industry market research, released their “Smartphone Market Update” report which is based on US Consumer sales of smartphones. And once again, RIM proves to be the leader. The NPD Group attributed the rise to a “buy-one-get-one” sale by Verizon Wireless, which helped RIM’s numbers increase by fifteen percent to an almost fifty percent of the smartphone market in this first quarter, as Apple’s iPhone and Palm sales decreased each by ten percent. Another factor is that the BlackBerry Curve is sold by more than one carrier. And the numbers prove that while there are newer BlackBerry smartphones, and even more stylish looking Curve family members, the 83xx series is still the beloved and preferred BlackBerry Curve.
The top-ten best-selling smartphones for this first quarter are:
- RIM BlackBerry Curve (all 83XX models)
- Apple iPhone 3G (all models)
- RIM BlackBerry Storm
- RIM BlackBerry Pearl (all models, except flip)
- T-Mobile G1
The Curve is number one, with the Storm and Pearl taking the #3 and #4 slot. Back in the first quarter of 2008, smartphones were 17% of handset sales in comparison to the first quarter of 2009 in which the smartphone sales are now 23%. Between Business and the Consumer markets, it has truly been a great quarter for RIM.