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Well there is no doubt that RIM has been targeting the consumer market a lot lately. With the announcement of the new BlackBerry Bold at WES no one is sure yet if it will be more of hit with the business or consumer market. 

RIM is showing off these new colored leather battery doors to go along with their new toy. Apparently this will just be the start of the different battery doors. Obviously customization is another key to RIM's successful consumer targeting for instance take a look at their upcoming BlackBerry Kickstart. 

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