Apparently RIM is working on a Home Server system to target nearly anyone who has a MP3 player and a phone according to the Globe and Mail.
The technology, dubbed BlackBerry Home Server, would operate in a similar fashion to RIM's BlackBerry Enterprise Server,which connects business e-mail and data servers with the popular mobile devices, Scotia Capital's Gus Papageorgiou said in a report Thursday.
“Anybody who has an MP3 player and a mobile phone is a target for this service,” Mr. Papageorgiou said in an interview.
If Mr. Papageorgiou is correct, the technology could broaden the consumer market for BlackBerrys and represent a significant counterattack for RIM in the growing battle for smart phone supremacy that has heated up since the launch of Apple's iPhone earlier this summer.
Although the company hasn't made any announcements, and a company spokeswoman said she wasn't aware of any such plans, Mr. Papageorgiou said he's gathered information that leads him to believe it's on the way.
With the new service, BlackBerry users would install the software on their PC, which would then have access to RIM's network operating centre, providing the link to the BlackBerry, Mr. Papageorgiou said.
The software would also allow the user to organize their digital media, in a manner similar to Apple's iTunes program.